Introducing Greg Lotus
There's simply no other photographer in the world quite like Greg Lotus, and we're thrilled to welcome him to PurePhoto. We explore some of his award-winning collections below.
“Photography is not just about capturing an image, it’s about capturing a moment in time that can never be replicated. It’s about telling a story, and evoking emotion through a single frame.”
- Greg Lotus
Animal Costars
Greg's animal subjects aren't just accessories. They interact meaningfully with human models, emphasizing themes of harmony and coexistence. The animals bring out a raw, sometimes vulnerable side of the models, adding depth to his high-fashion style, and capturing moments that feel authentic and emotionally resonant.
The Human Form
Greg masterfully captures the beauty of the human form, using unique angles, lighting, and compositions. His models are depicted with a timeless quality that embodies both strength and vulnerability. The work not only celebrates physical beauty, but also captures an authentic presence that feels intimate and real.
Style
Greg Lotus’s photography is defined by a sophisticated blend of high fashion and natural elements, creating imagery that feels both timeless and strikingly modern. With a background in fine art and fashion photography, Lotus approaches each image with an eye for luxurious detail and balanced composition. His style emphasizes clean lines, elegant poses, and dynamic backdrops that seamlessly integrate with the model, resulting in images that are as much about storytelling as they are about aesthetics.
Together
Greg's group compositions blur the line between fashion and real-life storytelling, and they reflect his talent for portraying human connection and social energy. The images create a visual narrative that feels both intimate and universal, drawing the viewer into the shared experiences and relationships between the subjects.